Founder, Reed Creative Agency
Joey Reed isn't a talent manager who stumbled into the creator economy. He built his career inside it.
With over 8 million followers across platforms, Joey is one of the most recognized viral creators in the US. People know him for his dance content and the "Wrap Me in Plastic" series, where his fans tell him where to go or what to do, and he actually does it.
“That's always been his approach. Say it, and he shows up.”
When he started building his audience, he kept noticing the same thing. Creators and brands had no real foundation of trust between them. Nobody in the room actually understood both sides.
So Joey did what came naturally. He started connecting the people around him. Creators he knew. Celebrities in his network. Making introductions that should have already existed.
Reed Creative Agency came out of that. The idea is simple. The best people to run creator campaigns are creators themselves.
Joey knows what relationships cost and what they are worth. He knows what rates are real and which ones are inflated. And he knows what actually performs because he is still creating every week.
His connection to China is something he has built over years. Joey has expanded into the Chinese market, helped American celebrities collaborate with Chinese talent, and worked with Chinese brands looking to grow their presence in the US.
He operates across both cultures and both markets in a way that most agencies in this space simply do not.
Joey produced and hosted one of the biggest influencer events in LA — a $100,000 activation at an NBA player's private compound. Over 300 creators and celebrities came through. Just the network he had spent years building, all in one room.
Reed Creative Agency is everything he has learned and everyone he knows, built into a business. The access brands have been looking for has always existed. They just needed someone on the inside to open the door.